Buffer
🤖 Automationfreemium
★4.3
Simple social media scheduling and analytics with AI-powered tools
social-mediaschedulinganalytics
Try Buffer →Use Cases
- •Schedule and publish posts across Instagram, X, LinkedIn, TikTok, and other platforms from one dashboard
- •Use the AI Assistant to repurpose long-form content into platform-specific social media posts
- •Track engagement metrics and identify top-performing content with built-in analytics reports
Integrations
InstagramX (Twitter)LinkedInTikTokPinterest
Pros
- +Clean, intuitive interface makes scheduling across multiple platforms effortless for beginners
- +Per-channel pricing is affordable for small businesses that only need a few social accounts
- +AI Assistant helps generate and repurpose content quickly without leaving the app
Cons
- -Analytics are basic compared to dedicated tools like Sprout Social or Hootsuite
- -No social listening or inbox management — you cannot monitor mentions or reply to DMs
- -Free plan limits to 10 posts per channel which power users will outgrow within days
Quick Start
1. Sign up at buffer.com and connect up to 3 social channels for free
2. Click Create Post, write or paste your content, and select which channels to publish to
3. Use the AI Assistant to generate captions, hashtags, or repurpose content for each platform
4. Set a posting schedule or pick specific dates and times from the calendar view
5. Check the Analytics tab to review engagement, reach, and best-performing posts per channel
Pricing
Free: Up to 3 channels, 10 scheduled posts per channel, basic publishing tools. Essentials: $5/mo per channel (annual) — unlimited scheduling, engagement tools, analytics and reports. Team: $10/mo per channel (annual) — unlimited team members, approval workflows, custom permissions, draft collaboration. All paid plans include a 14-day free trial. Nonprofits get 50% off.